Smart creative is key to the success of an application, and yet many companies approach design as a nice-to-have--a misstep that can leave consumers aggravated and developers tasked with a rebuild.

Understanding how the design and development process can work together to bring software to market faster and at a lower cost

Developers are wise to consider design at the onset of software creation. But what, exactly, does that mean? To understand the importance of creative to functionality, look no further than software applications that have missed the mark. Anyone who’s navigated the digital landscape has no doubt experienced the frustration of poor design. From clunky interfaces to distracting creative, confusing forms to low-quality images, poor design can turn off consumers and cost companies time and money.

EX Squared invites you to a webinar focusing on that which the brand does best: software development that marries form and function. Participants will walk away from this forum with a clear understanding of:

• How the design and development process can work together to bring software to market faster
• Why an up-front investment in design equals long-term cost savings
• How to leverage and optimize data collection at every stage of the software development lifecycle

Offered Free by: CIO Dive's studioID and EX Squared
See All Resources from: CIO Dive's studioID and EX Squared