Customer Lifetime Value (CLV) data provides marketers unprecedented insights into which customers are worth keeping around and how much should be spent to retain them.
Without the right customer data and predictive analytics, creating an effective retention plan can be a challenge if you're relying on historical trends, anecdotal evidence, and blind hunches. To craft a comprehensive retention plan, you need a way to identify your most valuable segments, and a way to predict future spend potential.
This marketing brief explores three ways you can use CLV modeling to segment and target your customers effectively.
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