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"The Performance Marketer's Guide to Retargeting: Part 1"

Why retargeting matters for today's marketing maverick.

For many marketers, retargeting has introduced a new form of data-driven personalization to convert casual browsers into loyal buyers.

By simply placing a short snippet of code, marketers can turn valuable customer data into actionable advertising strategies—in real time. By collecting anonymous information on user behavior and intent, brands are poised to convert prospects by engaging them with the right creative and messaging.

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