Our client is the world-leading publisher of scientific, technical and medical information products and services. They work in partnership with the global science and health communities worldwide to publish journals and books. Their multimedia group supports editorial in the creation of ancillary material for books.
When it comes to e-commerce, one size doesn’t fit all. In this case our client had an existing commerce solution based on Oracle ATG, and while it provided strong personalization and targeting features, it lacked the flexibility, scalability and omni-channel to support needed for continued growth. They faced the following challenges:
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