Application developers must have one basic imperative: The app shall not fail.
Apps are the front door to your brand. The days when any old app could be interesting to a user are long gone. The apps economy has become hyper-competitive. Quality and reliability stand out. Users demand an experience that combines elegance and usefulness, performing as fast as the user can think and type. The ideal app actually thinks faster than the user, providing them with experiences and insights they would not expect. The result is an app that can create actual delight.
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